Our Branding

Jobs & Freedom

Founded in 2020, Possibility Labs launched at a time when the global pandemic disrupted our lives, forcing us to pause, reflect, and understand that transformation is not only possible but within our reach. The movement resulting from George Floyd’s murder was a reminder of the urgency for systemic change, a shift that Black, Indigenous, People of Color, and historically low-income communities have been fighting tirelessly for while existing systems and infrastructures continue to prevent us from realizing our visions. Inspired by the signs of the March on Washington for Jobs and Freedom of 1963, Possibility Labs’ brand reflects the battle led by our communities. Together, we are co-creating a new economy where we will all have the power of self-determination.

March for jobs and freedom in Washington in 1963.
Photo by Warren K. Leffler
Washington 1963 
Photo by Art by Hybrid
Indianapolis 2020 

Our Typography

Bayard typography.

The logo is an adaptation of the typeface Bayard, created by Tré Seals, founder of Studio Seals and Vocal Type Co. Bayard Rustin was one of the most influential organizers and leaders of the Civil Rights Movement, starting in the 1940s and throughout the following decades. He was a close advisor to Martin Luther King and one of the leaders of the March on Washington for Jobs and Freedom. Rustin also became an advocate for gay rights in the 1980s and was known for his non-violent tactics based on Quaker pacifism and Gandhian philosophy.

Our Color Scheme

Pins with branding and color scheme. Beige, orange, red, and blue.

The color scheme represents the diversity of Black, Indigenous, and People of Color. It incorporates a cerulean blue, which is traditionally associated with financial institutions but also with consensus and peace as we strive to reach a balance where all people and the planet can thrive.

Color scheme. Beige, orange, red, and blue.